Integrated Marketing Communication: Advertising and Promotion in a Digital World - Jerome M. Juska - Books - Taylor & Francis Ltd - 9780367443368 - November 30, 2021
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Integrated Marketing Communication: Advertising and Promotion in a Digital World 2nd edition

Jerome M. Juska

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Integrated Marketing Communication: Advertising and Promotion in a Digital World 2nd edition

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

284 pages, 91 Line drawings, color; 91 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2021
ISBN13 9780367443368
Publishers Taylor & Francis Ltd
Pages 330
Dimensions 807 g

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