Corporate Heritage Marketing: Using the Past as a Strategic Asset - Routledge Studies in Marketing - Angelo Riviezzo - Books - Taylor & Francis Ltd - 9780367764951 - May 31, 2021
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Corporate Heritage Marketing: Using the Past as a Strategic Asset - Routledge Studies in Marketing 1st edition

Angelo Riviezzo

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Corporate Heritage Marketing: Using the Past as a Strategic Asset - Routledge Studies in Marketing 1st edition

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

136 pages, 2 Line drawings, black and white; 2 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 31, 2021
ISBN13 9780367764951
Publishers Taylor & Francis Ltd
Pages 98
Dimensions 453 g
Language English  

See all of Angelo Riviezzo ( e.g. Paperback Book and Hardcover Book )