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Strategic Communication: An Introduction to Theory and Global Practice Falkheimer, Jesper (Lund University, Sweden) 2nd edition
Strategic Communication: An Introduction to Theory and Global Practice
Falkheimer, Jesper (Lund University, Sweden)
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.
180 pages, 10 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 16, 2022 |
| ISBN13 | 9780367769291 |
| Publishers | Taylor & Francis Ltd |
| Pages | 254 |
| Dimensions | 233 × 155 × 19 mm · 414 g |
| Language | English |
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