Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing - Yoram J Wind - Books - Springer-Verlag New York Inc. - 9780387243085 - March 18, 2005
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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing 2004 edition

Yoram J Wind

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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - International Series in Quantitative Marketing 2004 edition

This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


346 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 18, 2005
ISBN13 9780387243085
Publishers Springer-Verlag New York Inc.
Pages 346
Dimensions 155 × 235 × 19 mm   ·   589 g
Language English  
Editor Green, Paul E.
Editor Wind, Yoram