Creating Images and the Psychology of Marketing Communication - - Books - Taylor & Francis Ltd - 9780415647076 - September 25, 2012
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Creating Images and the Psychology of Marketing Communication 1st edition

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Creating Images and the Psychology of Marketing Communication 1st edition

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

440 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 25, 2012
ISBN13 9780415647076
Publishers Taylor & Francis Ltd
Pages 442
Dimensions 227 × 153 × 33 mm   ·   644 g
Language English  
Editor Kahle, Lynn R.
Editor Kim, Chung-Hyun