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Beyond Traditional Marketing: Innovations in Marketing Practice - IMD Executive Development Series
Kashani, Kamran (IMD)
Beyond Traditional Marketing: Innovations in Marketing Practice - IMD Executive Development Series
Kashani, Kamran (IMD)
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
324 pages, Illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | April 8, 2005 |
ISBN13 | 9780470011461 |
Publishers | John Wiley & Sons Inc |
Pages | 328 |
Dimensions | 174 × 210 × 18 mm · 510 g |
See all of Kashani, Kamran (IMD) ( e.g. Paperback Book )