Herd: How to Change Mass Behaviour by Harnessing Our True Nature - Earls, Mark (Brighton, UK) - Books - John Wiley & Sons Inc - 9780470060360 - January 26, 2007
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Earls, Mark (Brighton, UK)
Herd: How to Change Mass Behaviour by Harnessing Our True Nature

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Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.

368 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2007
ISBN13 9780470060360
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 161 × 237 × 25 mm   ·   648 g

See all of Earls, Mark (Brighton, UK) ( e.g. Hardcover Book and Paperback Book )