Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity - Michael W. McLaughlin - Bøger - John Wiley & Sons Inc - 9780470455852 - July 30, 2009

Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

Michael W. McLaughlin

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Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.


224 pages, , black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released USA, July 30, 2009
ISBN13 9780470455852
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 163 × 236 × 21 mm   ·   460 g
Language English