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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison 2nd edition
Joe Calloway
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison 2nd edition
Joe Calloway
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.
272 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 11, 2009 |
ISBN13 | 9780470496350 |
Publishers | John Wiley & Sons Inc |
Pages | 272 |
Dimensions | 153 × 228 × 18 mm · 338 g |
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