Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know - Mark Jeffery - Books - John Wiley & Sons Inc - 9780470504543 - February 19, 2010
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 19, 2010
ISBN13 9780470504543
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 165 × 238 × 27 mm   ·   612 g
Language English  
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