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The Buying Brain: Secrets for Selling to the Subconscious Mind
A. K. Pradeep
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The Buying Brain: Secrets for Selling to the Subconscious Mind
A. K. Pradeep
The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
272 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 27, 2010 |
| ISBN13 | 9780470601778 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 162 × 239 × 23 mm · 508 g |
| Language | English |
