Competitor Analysis: Turning Intelligence into Success - CBI Series in Practical Strategy - David Hussey - Books - John Wiley & Sons Inc - 9780471499916 - May 16, 2003
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Competitor Analysis: Turning Intelligence into Success - CBI Series in Practical Strategy

David Hussey

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Competitor Analysis: Turning Intelligence into Success - CBI Series in Practical Strategy

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

294 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 16, 2003
Original release date 2000
ISBN13 9780471499916
Publishers John Wiley & Sons Inc
Pages 296
Dimensions 228 × 152 × 21 mm   ·   417 g
Language English  
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