Competitor Intelligence: Turning Analysis into Success - Wiley Series in Practical Strategy - David Hussey - Books - John Wiley & Sons Inc - 9780471984078 - January 26, 1999
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Competitor Intelligence: Turning Analysis into Success - Wiley Series in Practical Strategy

David Hussey

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Competitor Intelligence: Turning Analysis into Success - Wiley Series in Practical Strategy

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.

292 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 1999
Original release date 1998
ISBN13 9780471984078
Publishers John Wiley & Sons Inc
Pages 292
Dimensions 159 × 245 × 27 mm   ·   553 g
Language English  
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