Crafting Strategy: Embodied Metaphors in Practice - Heracleous, Loizos (University of Warwick) - Books - Cambridge University Press - 9780521116558 - June 2, 2011
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Crafting Strategy: Embodied Metaphors in Practice

Heracleous, Loizos (University of Warwick)

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Crafting Strategy: Embodied Metaphors in Practice

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.

260 pages, 27 b/w illus. 16 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 2, 2011
ISBN13 9780521116558
Publishers Cambridge University Press
Pages 260
Dimensions 149 × 235 × 18 mm   ·   542 g

See all of Heracleous, Loizos (University of Warwick) ( e.g. Hardcover Book and Paperback Book )