Principles and Practice of Social Marketing: An International Perspective - Donovan, Rob (Curtin University of Technology, Perth) - Books - Cambridge University Press - 9780521167376 - October 28, 2010
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Principles and Practice of Social Marketing: An International Perspective

Donovan, Rob (Curtin University of Technology, Perth)

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Principles and Practice of Social Marketing: An International Perspective

Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.


524 pages, 65 b/w illus. 19 tables 64 exercises

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 28, 2010
ISBN13 9780521167376
Publishers Cambridge University Press
Pages 526
Dimensions 189 × 243 × 26 mm   ·   1.02 kg