We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too - Tom Rosenstiel - Books - Cambridge University Press - 9780521691543 - April 30, 2007
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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

Tom Rosenstiel

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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

244 pages, 11 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2007
ISBN13 9780521691543
Publishers Cambridge University Press
Pages 244
Dimensions 235 × 156 × 13 mm   ·   380 g
Language English  
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