How to Price: A Guide to Pricing Techniques and Yield Management - Shy , Oz (Wissenschaftszentrum Berlin fur Sozialforschung) - Books - Cambridge University Press - 9780521715645 - January 14, 2008
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How to Price: A Guide to Pricing Techniques and Yield Management

Shy , Oz (Wissenschaftszentrum Berlin fur Sozialforschung)

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How to Price: A Guide to Pricing Techniques and Yield Management

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.

448 pages, 95 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 14, 2008
ISBN13 9780521715645
Publishers Cambridge University Press
Pages 448
Dimensions 220 × 251 × 24 mm   ·   788 g
Language English  

See all of Shy , Oz (Wissenschaftszentrum Berlin fur Sozialforschung) ( e.g. Paperback Book )