The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics - Simon, Adam F. (University of Washington) - Books - Cambridge University Press - 9780521807333 - May 9, 2002
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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics

Simon, Adam F. (University of Washington)

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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics

This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.

198 pages, 14 b/w illus. 24 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2002
ISBN13 9780521807333
Publishers Cambridge University Press
Pages 198
Dimensions 157 × 236 × 17 mm   ·   400 g
Language English  

See all of Simon, Adam F. (University of Washington) ( e.g. Paperback Book and Hardcover Book )