How to Get the Most Out of Trade Shows New ed of 3rd revised edition

Steve Miller

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How to Get the Most Out of Trade Shows New ed of 3rd revised edition

Filled with real-life examples, this work gives practical guidance on how to plan and execute a trade show marketing effort. It includes expert advice on: selecting the right trade shows to attend; setting show objectives; designing effective booth displays; attracting prospects to your booth; selling on the floor; and following upon leads.

176 pages, Illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	July 22, 2000
ISBN13	9780658009396
Publishers	NTC Publishing Group,U.S.
Pages	176
Dimensions	153 × 228 × 12 mm · 294 g