Political Marketing: A Comparative Perspective - Darren G Lilleker - Books - Manchester University Press - 9780719068713 - May 26, 2005
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Political Marketing: A Comparative Perspective

Darren G Lilleker

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Political Marketing: A Comparative Perspective

The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

250 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 2005
ISBN13 9780719068713
Publishers Manchester University Press
Pages 256
Dimensions 155 × 238 × 14 mm   ·   380 g
Language English  
Editor Lees-Marshment, Jennifer
Editor Lilleker, Darren

See all of Darren G Lilleker ( e.g. Paperback Book )