Weird Ideas That Work: How to Build a Creative Company - Robert I. Sutton - Books - Free Press - 9780743227889 - May 15, 2007
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Robert I. Sutton
Weird Ideas That Work: How to Build a Creative Company

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A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.

  • Hire misfits
  • Pursue the impractical
  • Find happy people and encourage them to fight
  • Reward failure but punish inaction
  • Forget your own successes



These and other counterintuitive strategies will unlock ideas you never knew you had.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2007
ISBN13 9780743227889
Publishers Free Press
Pages 240
Dimensions 216 × 139 × 19 mm   ·   226 g
Language English  
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