Media, Persuasion and Propaganda - Media Topics - Marshall Soules - Books - Edinburgh University Press - 9780748644155 - February 28, 2015
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Media, Persuasion and Propaganda - Media Topics

Marshall Soules

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Media, Persuasion and Propaganda - Media Topics

Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?

288 pages, 15 b&w illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2015
ISBN13 9780748644155
Publishers Edinburgh University Press
Pages 304
Dimensions 138 × 217 × 19 mm   ·   380 g
Language English  

See all of Marshall Soules ( e.g. Paperback Book and Hardcover Book )