Analyzing and Reporting Focus Group Results - Focus Group Kit - Richard A. Krueger - Books - SAGE Publications Inc - 9780761908166 - September 10, 1997
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Analyzing and Reporting Focus Group Results - Focus Group Kit

Richard A. Krueger

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.

160 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 10, 1997
ISBN13 9780761908166
Publishers SAGE Publications Inc
Pages 160
Dimensions 178 × 252 × 9 mm   ·   306 g
Language English  
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