Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget - Kevin J. Clancy - Books - SAGE Publications Inc - 9780761915829 - September 30, 1999
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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Kevin J. Clancy

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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

244 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 1999
ISBN13 9780761915829
Publishers SAGE Publications Inc
Pages 244
Dimensions 152 × 228 × 13 mm   ·   370 g
Language English  
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