New Service Development: Creating Memorable Experiences - James A. Fitzsimmons - Books - SAGE Publications Inc - 9780761917427 - December 21, 1999
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New Service Development: Creating Memorable Experiences

James A. Fitzsimmons

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New Service Development: Creating Memorable Experiences

This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.

348 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 21, 1999
ISBN13 9780761917427
Publishers SAGE Publications Inc
Pages 344
Dimensions 156 × 229 × 11 mm   ·   514 g
Language English  

See all of James A. Fitzsimmons ( e.g. Hardcover Book , Paperback Book and Book )