The McDonaldization Thesis: Explorations and Extensions - George Ritzer - Books - SAGE Publications Inc - 9780761955405 - December 19, 1997
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The McDonaldization Thesis: Explorations and Extensions

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Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.


220 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 19, 1997
ISBN13 9780761955405
Publishers SAGE Publications Inc
Pages 224
Dimensions 156 × 234 × 11 mm   ·   330 g
Language English  

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