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The McDonaldization Thesis: Explorations and Extensions
George Ritzer
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The McDonaldization Thesis: Explorations and Extensions
George Ritzer
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.
220 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 19, 1997 |
| ISBN13 | 9780761955405 |
| Publishers | SAGE Publications Inc |
| Pages | 224 |
| Dimensions | 156 × 234 × 11 mm · 330 g |
| Language | English |
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