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Customer Loyalty: How to Earn It, How to Keep It New and Revised edition
Griffin, Jill (The Griffin Group, Austin, Texas)
Customer Loyalty: How to Earn It, How to Keep It New and Revised edition
Griffin, Jill (The Griffin Group, Austin, Texas)
Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.
272 pages, illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 9, 2002 |
ISBN13 | 9780787963880 |
Publishers | John Wiley & Sons Inc |
Pages | 272 |
Dimensions | 173 × 233 × 20 mm · 530 g |