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Building Models for Marketing Decisions - International Series in Quantitative Marketing 2000 edition
Peter S.H. Leeflang
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Building Models for Marketing Decisions - International Series in Quantitative Marketing 2000 edition
Peter S.H. Leeflang
This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.
645 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 29, 2000 |
| ISBN13 | 9780792378136 |
| Publishers | Springer |
| Pages | 645 |
| Dimensions | 156 × 236 × 35 mm · 916 g |
| Language | English |
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