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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing 1991 edition
Gary M. Erickson
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing 1991 edition
Gary M. Erickson
Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
122 pages, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 31, 1991 |
| ISBN13 | 9780792391463 |
| Publishers | Springer |
| Pages | 122 |
| Dimensions | 210 × 297 × 9 mm · 390 g |
| Language | English |
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