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Social Marketing: Theoretical and Practical Perspectives 1st edition
Goldberg
Social Marketing: Theoretical and Practical Perspectives 1st edition
Goldberg
This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.
480 pages, 1, black & white illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 1, 1997 |
ISBN13 | 9780805824995 |
Publishers | Taylor & Francis Inc |
Pages | 474 |
Dimensions | 159 × 242 × 29 mm · 822 g |
Language | English |
Editor | Fishbein, Martin |
Editor | Goldberg, Marvin E. |
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