Diversification in the World of Data and AI - Elements in Business Strategy - Lanzolla, Gianvito (Bayes Business School) - Books - Cambridge University Press - 9781009515849 - September 4, 2025
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Lanzolla, Gianvito (Bayes Business School)
Diversification in the World of Data and AI - Elements in Business Strategy

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Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 4, 2025
ISBN13 9781009515849
Publishers Cambridge University Press
Pages 92
Dimensions 152 × 228 × 8 mm   ·   152 g
Language English  

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