The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series - Katz, Helen (Publicis Media) - Books - Taylor & Francis Ltd - 9781032007878 - July 7, 2022
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series 8th edition

Katz, Helen (Publicis Media)

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series 8th edition

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

248 pages, 2 Line drawings, black and white; 34 Tables, black and white; 2 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 2022
ISBN13 9781032007878
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 235 × 157 × 24 mm   ·   502 g
Language English  

See all of Katz, Helen (Publicis Media) ( e.g. Paperback Book and Hardcover Book )