Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e - Smudde, Peter M. (Illinois State University, USA) - Books - Taylor & Francis Ltd - 9781032076805 - March 2, 2023
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Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e 2nd edition

Smudde, Peter M. (Illinois State University, USA)

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Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e 2nd edition

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 2, 2023
ISBN13 9781032076805
Publishers Taylor & Francis Ltd
Pages 340
Dimensions 740 g
Language English  
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