Big Data Analytics: Applications in Business and Marketing - Chaudhary, Kiran (Shivaji College, University of Delhi) - Books - Taylor & Francis Ltd - 9781032187662 - December 28, 2021
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Big Data Analytics: Applications in Business and Marketing

Chaudhary, Kiran (Shivaji College, University of Delhi)

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Big Data Analytics: Applications in Business and Marketing

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

258 pages, 31 Line drawings, black and white; 31 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 28, 2021
ISBN13 9781032187662
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 233 × 155 × 25 mm   ·   422 g
Language English  

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