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Computational Advertising: Market and Technologies for Internet Commercial Monetization 2nd edition
Peng Liu
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Computational Advertising: Market and Technologies for Internet Commercial Monetization 2nd edition
Peng Liu
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.
442 pages, 131 Illustrations, black and white; 131 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 13, 2021 |
| ISBN13 | 9781032241401 |
| Publishers | Taylor & Francis Ltd |
| Pages | 442 |
| Dimensions | 453 g |
| Language | English |
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