Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos - Routledge Studies in Multimodality - Sichen Xia - Books - Taylor & Francis Ltd - 9781032263625 - June 23, 2023
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Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos - Routledge Studies in Multimodality

Sichen Xia

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Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos - Routledge Studies in Multimodality

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.


160 pages, 6 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 23, 2023
ISBN13 9781032263625
Publishers Taylor & Francis Ltd
Pages 160
Dimensions 236 × 157 × 17 mm   ·   358 g
Language English