Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English - Routledge Advances in Translation and Interpreting Studies - Nga-Ki Mavis Ho - Books - Taylor & Francis Ltd - 9781032269337 - January 31, 2024
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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English - Routledge Advances in Translation and Interpreting Studies

Nga-Ki Mavis Ho

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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English - Routledge Advances in Translation and Interpreting Studies

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

200 pages, 23 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2024
ISBN13 9781032269337
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 235 × 159 × 19 mm   ·   414 g

See all of Nga-Ki Mavis Ho ( e.g. Hardcover Book )