Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032512365 - December 18, 2024
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Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing

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Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2024
ISBN13 9781032512365
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 453 g
Editor Cuomo, Maria Teresa (University of Salerno, Italy)
Editor Foroudi, Pantea (Middlesex University London, UK)