Daytime Television Programming - Routledge Library Editions: Broadcasting - Marilyn J. Matelski - Books - Taylor & Francis Ltd - 9781032621913 - June 4, 2025
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Marilyn J. Matelski
Daytime Television Programming - Routledge Library Editions: Broadcasting

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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 4, 2025
ISBN13 9781032621913
Publishers Taylor & Francis Ltd
Pages 90
Dimensions 150 × 220 × 10 mm   ·   170 g
Language English  
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