AI in Marketing: Applications, Insights, and Analysis - - Books - Taylor & Francis Ltd - 9781032743356 - June 24, 2025
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AI in Marketing: Applications, Insights, and Analysis

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AI in Marketing: Applications, Insights, and Analysis

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 24, 2025
ISBN13 9781032743356
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 810 g
Language English  
Editor Hammond, Rachel M.
Editor Walters, Hannah D.