Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program - Security, Audit and Leadership Series - Parrish, Lee (Lee Parrish Ventures, USA) - Books - Taylor & Francis Ltd - 9781032979984 - April 21, 2025
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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program - Security, Audit and Leadership Series

Parrish, Lee (Lee Parrish Ventures, USA)

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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program - Security, Audit and Leadership Series

Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 21, 2025
ISBN13 9781032979984
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 150 × 220 × 20 mm   ·   390 g
Language English  
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