Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store - Greg Thain - Books - John Wiley & Sons Inc - 9781118374061 - July 20, 2012
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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store 2nd edition

Greg Thain

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store 2nd edition

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.


314 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 20, 2012
ISBN13 9781118374061
Publishers John Wiley & Sons Inc
Pages 314
Dimensions 236 × 164 × 24 mm   ·   592 g