Lifestyle Brands: A Guide to Aspirational Marketing - S. Saviolo - Books - Palgrave Macmillan - 9781137285928 - December 5, 2012
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Lifestyle Brands: A Guide to Aspirational Marketing

S. Saviolo

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

156 pages, 12 figures, 1 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 5, 2012
ISBN13 9781137285928
Publishers Palgrave Macmillan
Pages 141
Dimensions 164 × 244 × 14 mm   ·   394 g

See all of S. Saviolo ( e.g. Hardcover Book )