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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice 1st edition
Jim Macnamara
Evaluating Public Communication: Exploring New Models, Standards, and Best Practice 1st edition
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
392 pages, 50 Line drawings, black and white; 1 Halftones, black and white; 16 Tables, black and whi
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 6, 2017 |
ISBN13 | 9781138228573 |
Publishers | Taylor & Francis Ltd |
Pages | 392 |
Dimensions | 241 × 164 × 27 mm · 742 g |
Language | English |