Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty - Hou, Zontee (Founder of Media Volery and Director of Strategy) - Books - Kogan Page Ltd - 9781398614628 - May 7, 2024
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Hou, Zontee (Founder of Media Volery and Director of Strategy)

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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 7, 2024
ISBN13 9781398614628
Publishers Kogan Page Ltd
Pages 280
Dimensions 566 g
Language English  

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