Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Steve Robinson - Books - Thomas Nelson Publishers - 9781400213221 - September 3, 2020
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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Steve Robinson

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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2020
ISBN13 9781400213221
Publishers Thomas Nelson Publishers
Pages 224
Dimensions 212 × 141 × 18 mm   ·   316 g
Language English  
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