The Telco Churn Management Handbook - Rob Mattison - Books - Lulu.com - 9781411652033 - January 16, 2006
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The Telco Churn Management Handbook

Rob Mattison

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The Telco Churn Management Handbook

Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 2006
ISBN13 9781411652033
Publishers Lulu.com
Pages 390
Dimensions 150 × 22 × 225 mm   ·   571 g
Language English  
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