Sales Forecasting Management: A Demand Management Approach - John T. Mentzer - Books - SAGE Publications Inc - 9781412905718 - February 8, 2005
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John T. Mentzer
Sales Forecasting Management: A Demand Management Approach 2 Revised edition

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Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

368 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 8, 2005
ISBN13 9781412905718
Publishers SAGE Publications Inc
Pages 368
Dimensions 153 × 229 × 19 mm   ·   516 g
Language English  
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