Media Research Methods: Understanding Metric and Interpretive Approaches - James A. Anderson - Books - SAGE Publications Inc - 9781412999564 - November 16, 2011
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Media Research Methods: Understanding Metric and Interpretive Approaches

James A. Anderson

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Media Research Methods: Understanding Metric and Interpretive Approaches

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

464 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 16, 2011
ISBN13 9781412999564
Publishers SAGE Publications Inc
Pages 464
Dimensions 232 × 190 × 18 mm   ·   622 g
Language English  
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